Welcome to the first part of the Building Big Email Lists eCourse!
Today we are going to be going over a short introduction on the importance of building a big e-mail list and once you have built that list how to follow up with your customers.
Introduction
Your business can practically be defined by the size and quality of your subscriber list when you market anything on the Internet.
Regardless of what you sell on the Internet having a good subscriber list that you can sell to over and over again is critical in your success.
While it is nice to have a large list, the size of your list actually is not the most important part of list building.
The quality of your subscribers is one of the most important parts of running an Internet marketing company regardless of what you're selling online.
The best way to make sure that you maintain a good response and e-mail list is to follow-up with your customers on a regular basis, and become a friend and
confidant that they can count on.
In this message we need to cover exactly what Following Up means because a lot of people get it mixed up.
Following up with someone entails getting in contact with them after they take an action on your website.
This can be as simple as signing up for your free ewsletter via an opt in form, or signing up for free samples of your products such as videos or a white paper.
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One of the best ways to build a list fast, is by giving away a lot of free great content that will entice your prospects to want to become your subscribers.
Your subscribers could also be a customer that makes a purchase of one of your product or service offerings.
Another reason to follow up would be someone signing up for your affiliate program to promote your products.
One of the most important parts of keeping your list active and responsive is following up with them on a regular basis, because it will not matter how big your e-mail list is if you do not follow up with them and keep them responsive.
Following up is getting in contact with people again after they take an action to remind them of that action.
So if someone signed up for your newsletter and hasn't taken any other actions such as a purchase, a follow up may be in order.
If an affiliate signed up for your affiliate program and hasn't promoted, again, a follow up is probably a good idea.
As you can see, follow up can be used in nearly every faucet of your online business, and is one of the most important parts of list building.
To learn how to effectively use follow up in your business, and in your list building efforts quickly and easily, click here...
Coming next ... Listbuilding Lesson 2