Why build an e-mail list?
It's critical when you market anything online to build
an e-mail list because usually most of your customers
are not going to purchase from you on the first
contact they have from you.
You've probably heard that most marketers expect to only
get a 1 to 2% closing conversion rate on new traffic
to their websites, the problem is what happens to the
other 98% of the people that come to your website on any
Likely they are planning on purchasing a product
similar to yours otherwise they would not have
searched for a website like yours in the first place,
that's why it is critical that you collect an email
address so that you can sell to them in the future, if
they do not buy on the first visit to your site.
"Most customers require 7-12 exposures to your
products and services before making a purchase"
That means that it may take many potential customers a
dozen times of seeing your message before they buy!
After hearing that fact, it now makes sense why it is
critically important to collect email addresses from
as many people as you can that are interested in the
types of product that you sell.
Try to think about this as if you were trying to ask
somebody on a date that you met today at the mall.
Do you think it's very likely if you met that person
today at the mall and asked them on a date that your date
would start right then and there before you got to
know that person at all?
Of course not, you would meet them possibly flirt with
them a little bit and then try to get that person's
phone number so you could call them to follow up with
them for a date at a later time once you've gotten to
know them a little bit better on the phone.
E-mail list building works much the same way, sure
there are a small percentage of people that will buy your
product the first time they come to your website,
remember we already talked about the typical 1 to 2%
conversion rate that most Internet marketers enjoy.
What we're concerned about is not that 1 to 2%, what
were concerned about today is how you can capture a
large portion of the 98% that didn't buy today!
There is way more money to be made off of that 98%
in the future than there is that 1 or 2% today, thats
just simple math.
So what were going to do is just like in the mall,
we're not going to ask for a date to start immediately
were going to flirt with our customer, so we can try
to earn that date in the future ie- the sale.
The best way to flirt with these new customers is to
offer them something of value for free. Think of it is
courting or flirting with your customers.
Your free offering could be anything as simple as a
white paper based on your niche, or some videos that
have something to do with making your prospects life
easier, or even a free sample or trial version of the
software that possibly you sell.
You may even want to consider giving them one of your
paid products for free at this first contact to flirt
with and court them into coming back and becoming a
customer at a later date.
Giving something of value to your prospects how land on
your webpage is one of the best ways to collect their
e-mail address and get them to trust you into knowing
that you're not going to be constantly trying to sell
them something, but that you're actually there to help
After all, if you let them get away after one look at
your sales message, you are going to lose them for
good, so why not give them something for free today
and hope that we can earn their business tomorrow or
next week on another product or service.
Giving something to your customer for free of value
now gives you the right to follow up with them so
that you can get them back to your sales message and
possibly get them to make a purchase at a later date.
This means you can get more cash with the same
customers and without additional advertising expenses,
because now you're targeting the people that leave
your website those 98% and focusing on trying to
market to that larger group of people than the normal
1 to 2% that would've normally bought anyway!
There is way more money to be made from that 98%
so those are the people I'm going to have to focus on
trying to impress.
When you focus on trying to impress that 98%, you're
still going to make the sales to the other 1 to 2%
that you would've regularly, but the new social make
off of that 98% are going to blow your numbers through
the roof, over the next few weeks.
To learn how to use secrets like this in your business
and in your list building efforts come for website now.
Coming next ... ListBuilding Lesson 3