11 online marketing tools that can help your business. Now, these are tools that I use in my business. I currently make millions of dollars in my marketing business. And you may just be starting. But I’m going to explain why each of these tools is useful and going to help take your business to the next level online.
So, let’s go check them out. So, eleven online marketing tools. These are all tools I use in my business. I do millions of dollars a year. But even if you’re just starting, these, all these tools I’m going to go over can help out your business in some distinct way.
Now, I’m going to be talking about email marketing, keyword tool, site builder, ad spy, deep analytics, marketing automation, SMS text, analytics, photo editing, screen capture and an integrations tool in this training.
And I’m going to be doing it right here on my computer. So I’m going to walk through each of these 11 different tools. I’m not going to go deep into each tool but I’m going to explain what my favorite tool is in each of these categories and how I use that in my business so hopefully you can learn how these can help you in your own online business.
Let me get comfortable. I have a bad knee I don’t know if you know. I ACL soccer injury. It might got severed. And might I have to have a reconstructive surgery on my knee. I won’t bore you with the details.
But let’s check out these tools online. So, for email marketing, one of the best tools there is is MailChimp. Now, MailChimp is a free email marketing software. It’s very easy if you want to build an email list.
MailChimp is perhaps the best place to get started because it doesn’t cost you anything. And you can email people and create a big list of hundreds of thousands of people so that you can reach out to the people you want to consistently with your business.
MailChimps a fantastic tool. Once again, the price tag it’s one of the only free tools in the marketplace. Most other email providers also, they don’t want you to put up any affiliate links whatsoever.
So, if you’re in my business model which is affiliate marketing, companies can be kind of hard on you because they don’t want you constantly marketing stuff. MailChimp is generally alright with a lot of that stuff as long as you’re on a paid subscription.
Once you start building your email list, you want to get on a paid subscription. So, check it out and again, you can sign up free. So the next 3 tools, I’m going to go over actually all keyword tools.
So, I you know, I know that I said the numbers 11. This kind of brings up to 14 or something. But these tools are very useful.The first tool is Google’s keyword planner. So, it looks sort of like this.
Choose the right keywords and Google’s keyword planner is probably the original marketing tool and it’s also probably the most commonly used marketing tool around even today. And it’s 100% free.
Okay? Free. So, what you’re doing Google’s keyword tools, you can find how much search volume in there is for a particular keyword. So, let’s say you’re thinking of creating a company around.
.. let’s say you’re thinking about creating a company around Uber for you know find… You know, finding a personal trainer. You know? Find a personal trainer. You can get an idea of how many people are searching for that term in your particular area.
Now, this can be very useful if you’re marketing something. Or if you just want to know how expensive that term may be if you are bidding on it. So, you can see here. We have… Let’s let’s zoom in.
You know, we can say, “Okay, we’ll cost us $2 to place an ad on this, on the search term for every time somebody clicks.” Or you can also see the amount of number of of searches… You know? Of clicks.
You can expect to get for somebody searching. Find a personal trainer. Whatever business you’re looking to go into, you kind of want to have an idea of if people are searching for that product or service that you are offering.
And also, how much that costs. So this this helps me out a lot. What I use this for in my business is you know, for my YouTube videos for instance, I want to make sure I’m putting out content that people are in interested in.
You know, a good example would be if I searched the word “Best click tracker” Okay? That’s something that I think is pretty important. How to find the best click tracker. But what I’m seeing here is that nobody actually searches for that term.
And what I could do is I could actually just you know, I could go back and I could try to type in multiple different ways. Best click tracker top click tracker, click tracker. And click tracker. And I could see if people are searching any sort of variation of that word.
And what we’re seeing is that people search for click tracker with spaces in it. And but nobody… Very few people are actually searching for best click tracker. Only about 2,000 people per month around the world or even searching for that term.
–Click tracker. So, maybe that’s a video I put on YouTube. Or maybe that’s a blog post I put up or maybe not. Again, I use Google’s keyword tool to figure out what’s important to people because I’m biased.
What I think as important to people may not necessarily be important people on a broad spectrum. And you always need to keep that in mind when you’re marketing. Again, in marketing, there is no ego.
You’re giving the audience what they want. Another tool that I really like is called answer the public. Now, this is it’s got a really funny homepage. Like you see right here it’s this weird guy with the beard kind of pacing back and forth.
And what you can do is you can find ideas about keywords that people search for. So what I might search for is click tracker. And I want to see what questions people actually ask about click trackers, okay? So, I would just type in my term right here and then I’d asked do this.
Now, questions are great because if people are asking questions about a particular topic. It generally means they are interested. The topic is important to them. People only ask questions or type questions into Google about things that their actual pain points.
And this gives you insight into the customers mind and what they’re thinking. So here we go, here we have a search how to create a click tracker. Okay. And let’s let’s actually find the data.
“What is a click tracker?” And we also have “How to create a click tracker?” But we have very few terms. But maybe, if you know, I would want to do a video on what is a click tracker, so I could explain what a clique tracker is just the people who are wondering what it is.
Again, nobody’s asking how can it help me or other stuff. There’s it seems like there’s not a lot of action on this keyword. So it might not be something that I actually pursue. Where as if I typed in a.
.. You know, let’s type in my own name actually. What’s interesting? If I typed in get questions, let’s see what questions pop up. I get 0 questions. So nobody wonders anything about me which is good.
I guess I’d like to keep it that way. Now, the next thing the keyword tool that I really like is called ubersuggest. And ubersuggest helps you find longtail keywords about certain topics. Now once again, this helps us give us insight into the customers mind.
Doesn’t necessarily give us those questions that people are asking but it gives us an idea of what other things people are thinking about in relation to whatever we’re doing. So, I’m going to enter in my keyword here which is click tracker.
Let’s check it out. Now, what’s nice about uber suggests is Neil Patel, who is the guru bind that says, “This keyword is easy to rank for. There’s a 76% chance you can rank in the top 20.
” So that’s kind of cool. I know that simply if I put up a video about click trackers, I can probably rank pretty high for that and get some traffic. And you know, I did see that 2000 people were searching for that word.
So here it says 2,900 people a month. So, that could be pretty cool. That’s a very easy term to to rank for. And you know, just by putting up a video on YouTube, I could get some traffic for that.
So, you know, maybe there aren’t specific questions people are asking just what it is. So, if I were to do a video, maybe I just put up a video about what is a click tracker, okay. That’s kind of interesting.
There’s a lot of searches in September for it. But here are the other words. This is what’s more interesting to me is here are the other words people in relation to clique tracker. So people are looking for click tracker, click tracking Google Analytics.
So, knowing about click tracking in relation to Google Analytics might be something I want to address if I put up a blog post about this topic. Also, I see here free click trackers. Again, if I put up a blog post or a video blog about this topic, I might want to address whether there are free click trackers out there.
And I would want to up, you know… And that kind of gives me insight into… I wanted to talk about prosper 202 which is a self hosted tracking and analytics platform for digital marketing. So that’s you know, it’s free.
so that could be something pretty interesting to address if I’m talking about click trackers. Software, double click tracker. Click tracker URL. Then we have some weird thing right here which I’ll just cross out.
Okay, so that gives us some information. We know, I know if I’m putting up a video or a blog post about clique trackers, I’m gonna want to bring up the topics of Google Analytics and also a free option for a click tracker when I talk about this subject.
This has really given me insight into what people are looking for in relation to click tracking. Obviously, I use volume and I have no qualms about paying 300 dollars per month to use volume. But in this case, it’s, you know, it’s clear to me that I should be talking about you know, the free versions and the Google Analytics integrations.
The next tool I’m going to discuss is a site builder. Now, a site builder is such as click funnels, helps you just build websites without knowing any programming. Now, I’m a big advocate of click funnels.
I use it for my websites. I’m a huge affiliate for click funnels as well they have a great affiliate program. It’s a great company overall. And I use it quite a lot. We have a million visits to my sites every single month.
And we’re using click funnels to manage all of that traffic. So click funnels is a great company. If you don’t have programming skills or technical skill like I do, I mean I don’t have those skills.
I suggest you use clickfunnels to help you run your internet business. It’s a great option and there will be a link in the description of this video where you can sign up for clickfunnels if that’s what you want to use to build your websites.
So, great option right there. Now, the next set of tools is ad spy tools. Ad spy tools are pretty important. The 2 tools I like the most or ad beat. Which lets you look up a lot of different ads on display networks and native ad networks such as Google or Outbrain or whatnot.
Everything except Facebook essentially. But it’s very effective and their search features are amazing. I’ve been using ad beat for a while. Another great ad spy tool is Spyfu, okay? Spyfu allows you to find google search ads very effectively and what I could do is I could simply search you know something like TaiLopez.
com and find where else they are advertising and what keywords they are showing up for. Okay, so… That’s very helpful if we’re doing… We’re trying to find competitors or keywords to bid on.
Last ad spy tool is social ad scout. Now, social ad scout will allow you to see Facebook ads. And it’s an ad spy tool specifically for Facebook ads as you see right here, you can just spot a bunch of Facebook ads to spy against.
There’s a very easy way if you… If you don’t have swipe files for the affiliate program that you’re advertising, you can go on social ad scout and find some… Find some ads from from competitors and copy those so you can advertise whatever product you want.
Really great and effective. Volume is our next tool. This is what I call deep analytics. And this is a tool I use very often in my marketing to get deeper insights into my marketing campaigns so I can optimize my ads.
This allows me, Voluum allows me to split test my landing pages. It also allows me to figure out which landing pages are working with which adds and it automatically optimizes based on what’s going to make me the most ROI.
What’s going to make me the most money. It also allows me to get insight into what US states or what countries are the most effective. It allows me to check out what is PS or IPS or devices or device models or device types are the most effective for my advertising to allow me to figure out whether to optimize a certain landing page, experience or to change out my landing pages for a different country.
And a lot of other very advanced things that are really important to affiliate marketers such as myself who are doing big volume. You don’t need a deep analytics tool unless you’re making over $10,000 a month.
That’s what I tell people. But after you’re making $10,000 a month. A deep analytics tool will help you take your marketing game to the next level by giving you better insights and the better allowing you to split test what you’re doing in your marketing.
So, big fan of volume. They helped me scale my business from doing $50,000 a month to $500,000 a month. And I just found this is kind of funny. They actually have a quote for me here. So, volume contributed massively to my business growth from 1 million a year to 3 million a year.
It’s intuitive and user friendly giving me the ability to manage large sets of advertising data. That’s pretty cool. They’ve featured my quote on their homepage. I’m also friends with the owner.
So we hang out sometimes but he doesn’t really run the company anymore. We just just kind of go off and do fun things like… I don’t know, smoke cigars and jacuzzis and stuff like that. So, that sounds really douchey.
So, here’s the next program which is… This is this is called a marketing automation program. It’s called keep or Infusionsoft as it’s known. Here’s Infusionsoft through advanced automation.
And Infusionsoft is software. Really, it’s a CRM that I use very often in my marketing to help me figure out, you know, sending emails to people. Sending texts to people. Sending you know, I have a bunch of different marketing channels that I use in for my own product which is my 6-week course called the super affiliate system.
This allows me to talk to all of my customers effectively and people in different stages of learning about my educational courses. So, great product, it costs pricing I think it starts at about $200 per month.
It’s more of an advanced software for when you start building an email list. MailChimp is great as a free program for email lists. But Infusionsoft is really the next level. Once you start moving beyond email lists and doing other forms of marketing, this really helps you manage you know, attribution and all these other things that MailChimp.
.. MailChimp is just kind of a little tool whereas Infusionsoft is sort of a toolbox where you put all your tools and helps keep out all your different marketing channels organized. The next marketing tool I’m going to talk about is CallLoop.
Now call loop is something I like a lot. This allows me to send SMS texts and also RVMs, ringless voicemails to my customer. So, RVM –ringless voicemail, SMS text messaging is right there. And this is a great way to market.
If you have the phone numbers of your customers, if it is… You should be sending them text messages, you should be dropping them voicemails. Now, don’t overdo text messages or voicemails. People will get very annoyed.
I send about, you know, maybe one text message a week. Maybe one ringless voicemail week is kind of good on the annoyance scale. You might, maybe you send more, maybe you send less. Donald Trump sends me one text message 5 hours.
It’s kind of crazy he sends a lot of text trying to get more money out of me. But the point being is this is a great cheap effective software that allows you to reach your customers in a very, very, very effective way.
And I can’t stress enough how effective SMS text messaging and ringless voicemail if you do indeed have your customers phone numbers. So, totally use this. It’s 4 cents to send a text. 4 cents to drop a voicemail on somebody’s phone.
So it’s cheap, its effective and it’s easy. So, use it. Now, another analytics program that you can use which is I just kind of consider foundational analytics is Google Analytics. Google Analytics is right here.
You see is the base foundation for really all marketing analytics. If you don’t have Google Analytics on your site, you are missing out on a huge amount of data that is available to you. So here we are in my site, we see there’s.
.. I don’t know, like a 118,000 people. There’s 116 people on my site right now and it’s late at night, okay? So we have… I mean, I don’t know why so many people are on my website and it’s so late at night.
Sounds kind of crazy. But you can learn a lot about your customers. You can see where they’re coming from. Where in the world they’re coming from. You know, 35. I mean, this is kind of interesting.
Only 35% of the people that visit my website are from the US. And we can also look at various other information how many people are using desktop computers versus mobile devices. I can see… You know, I can also look at the demographics.
So, let’s say I wanted to look at the demographics of my users. I could say, “Okay, most of them seem to be kind of younger and then it’s kind of… We have you know pretty even distribution of older people.
” I can also see that I’m more popular among males than I am among females. It’s about two-thirds male and one-third female. Now, if you’re a female I highly suggest you visit my website to get this ratio more even.
But there’s a lot of other interesting information that you can gather from Google Analytics that can help you make marketing decisions. Again, if I’m advertising on Google, this will allow me to figure out what categories that my audience is in.
For instance, in market segments is a really important category in Google AdWords. Now, if you you can be an affiliate for my program, this information is pretty helpful. And we see that most of the users are in this category.
Business services, advertising, marketing services which makes a lot of sense. We can also see that these categories are pretty niche down. These are pretty specific categories. And these would be categories that we’d want to focus on.
Categories like employment are broad. So almost everybody’s going to be in them. Again, the correlation might be off. But this is all data that can help us be more effective at what we do which is advertising and marketing.
It gives us more data. And that’s that’s the point of analytics is giving us more data, more options available to us to really be specific and get the most bang out of our buck. Now, we have 3 more tools to go through.
I know this has been a mammoth episode. But I hope you’re sticking with me and learning some stuff here. Give this… Give this video a big fat like first of all if you are getting some value out of this.
Because, yeah… I mean, if you’re still here you are pretty crazy because we’re going through all these tools. And also, by the end of this video, let me know what tool you like the most. I’ll talk about that in a second.
Now, for photo editing, what I use… I use this I’ve been using this since 2009. I never took a course in photo editing. I took some like… You know, I watched some videos online and it took some tutorial courses.
But I never actually took a formal course in video editing. But I use Adobe Photoshop. Photoshop is my preferred go to photo editor. Now, photo editing is a super essential skill if you’re marketer.
I find it very helpful. It’s not super essential but it’s very helpful. Especially if you’re putting up ads that include images. You can also impress family and friends and what-have-you. But being able to edit photos has helped me a lot in my career as a marketer because it’s allowed me to be able to create advantages for myself that other people may not have.
It’s allowed me to make photo stand out more. It’s allowed me to make things pop. It’s I’d meet another layer of optimization that has been very helpful for me. Now, photos have been moving towards video.
Video is actually I’d say the new big skill in advertising. Back when I got started in advertising, there was no video. There was no way to advertise video back in 2009. So, that brings me up to my next software, online marketing software tool which is Camtasia.
Camtasia is so cool. Okay? I’m a big fan of Camtasia. It allows you to record your screen and capture video. I’m actually using it for this video on YouTube right now. Isn’t that cool? And it allows allows me to draw on my screen.
It allows me to highlight things, it allows me to point to things. And allows me to do all manner of cool doodads that allows me to share more stuff with the world. Now as an educator, I’m on YouTube and I also have training programs.
You know, I have my six-week training course. And I also have an army of affiliates that want to learn how to better advertise and how to better market my own products. And part of the reason why a lot of people market my products is because I try to be a good teacher and show people how to market my products in the best way possible.
And to do that, I need a very good screen recorder and video editor to share with people what I’m doing and how to market effectively on the computer. So, this helps out a lot. And there’s a free trial of it.
If you are going into YouTube or if you are sharing things with other team members, let’s say you have virtual assistants or whatever, contractors. Camtasia is a fantastic tool to help share stuff with them.
This brings me to my last tool. And I’m actually going to give one bonus tool on top of this which you’ll like. And you’ll have to subscribe to my channel for the bonus tool. No, not really.
But you just keep watching the video. But zapier. And this is an automation software. Zapier helps connect all of the different kind of tools that were working with. Google analytics or can help you connect slack with with SMS or all these different things that we’re using.
It can help piece together the puzzle. If certain puzzle pieces don’t fit together. Zapier is really it’s like a one size fits all. It’s an essential thing to kind of mop up whatever… Whatever.
MailChimp doesn’t connect with Infusionsoft correctly, zapier will make it connect correctly. So zapier is great at just connecting all of these marketing programs together. And making sure everything in your business runs without you having to touch my business runs.
Without me having to do anything at this point. I didn’t really do much in my business today. But everything runs. And everything runs without me having to worry too much about it because I use tools like Zapier to keep everything connected.
Now, the one bonus tool that I’m going to show you is a… Is actually a really cool one I just came across. I totally forgot about. It’s called gifiam. This is how you make animated gifs. Very simple, very effective and it’s a free gift maker.
I’ve gotten really big into gifs lately. So these moving gifs. I’m not going to go too deep in that. But if you enjoyed this video, please give it a big thumbs up, make sure if you want to learn more about online marketing and learn how to make money online, you know, make sure you subscribe to this channel.
I do affiliate marketing and by subscribing to this channel, you will get a free course. It’s 10 videos on affiliate marketing. It will show you from soup to nuts how you can get started and help you understand the business model so you can go out there on your own.
Also, I have my own course. I have a 6-week course on affiliate marketing showing a more advanced strategies and kind of longer… You know, takes a while to go through. 6-week course. But basically, we’re going through.
.. You know, I’m going through advertising placement on these different ad networks. Also, leave a comment. What tool was the most useful to you? Okay? Once again, comment below what tool was the most useful to you because when you comment what the tool was most useful to you, I may make a video on going deeper into using that tool more effectively for my business and for your business.
So, looking forward to seeing you in future videos. Thank you for tuning into this mammoth episode on Internet marketing tools to help your business. eleven online marketing tools that can help your business now these are tools that I use in my business I currently make millions of dollars in my marketing business and you may just be starting but I’m gonna explain why each of these tools is useful and gonna help take your business to the next level online so let’s go check them out so eleven online marketing tools these are all tools I use in my business I do millions of dollars a year but even if you’re just starting these all these tools I’m gonna go over can help out your business in some distinct way now I’m gonna be talking about email marketing keyword tool site builder ads by deep analytics marketing automation SMS text analytics photo editing screen capture and an integrations tool in this training and I’m gonna be doing it right here on my computer so I’m gonna walk through each of these eleven different tools I’m not gonna go deep into each tool but I’m going to explain what my favorite tool is in each of these categories in how I use that in my business so hopefully you can learn how these can help you in your own online business let me get comfortable I have a bad knee I don’t know if you know I a CL soccer injury it might got severed and might I have to have a reconstructive surgery on my knee I won’t bore you with the details but let’s check out these tools online so for email marketing one of the best tools there is is MailChimp now MailChimp is a free email marketing software it’s very easy if you want to build an email list MailChimp is perhaps the best place to get started because it doesn’t cost you anything and you can email people and create a big list of hundreds of thousands of people so that you can reach out to the people you want to consistently with your business meal chips a fantastic tool once again the price tag it’s one of the only free tools in the marketplace most other email providers also they don’t want you to put up any affiliate links whatsoever so if you’re in my business model which is affiliate marketing companies can be kind of hard on you because they don’t want you constantly marketing stuff MailChimp is generally alright with a lot of that stuff as long as you’re on a paid subscription once you start building your email list you want to get on a paid subscription so check it out and again you can sign up free so the next three tools I’m gonna go over actually all keyword tools so I you know I know that I said the numbers eleven this kind of brings up to fourteen or something but these tools are very useful the first tool is Google’s keyword planner so it looks sort of like this choose the right keywords and Google’s keyword planner is probably the original marketing tool and it’s also probably the most commonly used marketing tool around even today and it’s 100% free okay free so what you’re doing Google’s keyword tools you can find how much search volume in there is for a particular keyword so let’s say you’re thinking of creating a company around to thinking about creating a company around uber for you know find you know finding a personal trainer you know find a personal trainer you can get an idea of how many people are searching for that term in your particular area now this can be very useful if you’re marketing something or if you just want to know how expensive that term may be if you are bidding on it so you can see here we have let’s let’s zoom in you know we can say okay we’ll cost us $2 to place an ad on this on the search term for every time somebody clicks or you can also see the amount of number of of searches you know of clicks you can expect to get for somebody searching find a personal trainer whatever business you’re looking to go into you kind of want to have an idea of if people are searching for that product or service that you are offering and also how much that costs so this this helps me out a lot what I use this for in my business is you know for my youtube videos for instance I want to make sure I’m putting out content that people are in interested in you know a good example would be if I searched the word best click tracker okay that’s something that I think is pretty important how to find the best click tracker but what I’m seeing here is that nobody actually searches for that term and what I could do is I could actually just you know I could go back and I could try to type in multiple different ways best click tracker top click track or click tracker and click tracker and I could see if people are searching any sort of variation of that word and what we’re seeing is that people search for click tracker with spaces in it and but nobody very few people are actually searching for best click track or only about 2,000 people per per month around the world or even searching for that term click tracker so maybe that’s a video I I put on YouTube or maybe that’s a blog post I put up or maybe not again I use Google’s keyword tool to figure out what’s important to people because I’m biased what I think as important to people may not necessarily be important people on a broad spectrum and you always need to keep that in mind when you’re marketing again in marketing there is no ego you’re giving the audience what they want another tool that I really like is called answer the public now this is it’s got a really funny homepage like you see right here it’s this weird guy with the beard kind of pacing back and forth and what you can do is you can find ideas about keywords that people search for so what I might search for is click tracker and I want to see what questions people actually ask about click trackers okay so I would just type in my term right here and then I’d asked do this now questions are great because if people are asking questions about a particular topic it generally means they are interested the topic is important to them people only ask questions or type questions into Google about things that their actual pain points and this gives you insight into the customers mind and what they’re thinking so here we go here we have a search how to create a click track okay and let’s let’s actually find the data what is a clique tracker and we also have how to create a clique tracker but we have very few terms but maybe if you know I would want to do a video on what is a clique tracker so I could explain what a clique tracker is just the people who are wondering what it is again nobody’s asking how can it help me or other stuff there’s it seems like there’s not a lot of action on this keyword so it might not be something that I actually pursue where suffice typed in a you know let’s type in my own name actually what’s interesting if I typed in get questions let’s see what questions pop up I get 0 questions so nobody wonders anything about me which is good I guess I’d like to keep it that way now the next thing the keyword tool that I really like is called ubersuggest and ubersuggest helps you find longtail keywords about certain topics now once again this helps us give us insight into the customers mind doesn’t necessarily give us those questions that people are asking but it gives us an idea of what other things people are thinking about in relation to whatever we’re doing so I’m gonna enter in my keyword here which is click tracker let’s check it out now what’s nice about uber suggests is Neil Patel who is the guru bind that says this keyword is easy to rank for there’s a 76 percent chance you can rank in the top 20 so that’s kind of cool I know that simply if I put up a video about click trackers I can probably rank pretty high for that and get some traffic and you know I did see that 2000 people were searching for that word so here it says two thousand nine hundred people a month so that could be pretty cool that’s a very easy term to to rank for and you know just by putting up a video on YouTube I could get some traffic for that so you know maybe there aren’t specific questions people are asking just what it is so if I were to do a video maybe I just put up a video about what is a click tracker okay that’s kind of interesting there’s a lot of searches in September for it but here are the other words this is what’s more interesting to me is here are the other words people in relation to clique tracker so people are looking for click tracker click tracking Google Analytics so knowing about click tracking in relation to Google Analytics might be something I want to address if I put up a blog post about this topic also I see here free click trackers again if I put up a blog post or a video blog about this topic I might want to address whether there are free click trackers out there and I would want to up you know and that kind of gives me insight into I wanted to talk about prosper 202 which is a self hosted tracking and analytics platform for for digital marketing so that’s that’s you know it’s it’s free so that could be something pretty interesting to address if I’m talking about click trackers software double click tracker click track or URL then we have some weird thing right here which I’ll just cross out okay so that gives us some information we know I know if I’m putting up a video or a blog post about clique trackers I’m gonna want to bring up the topics of Google Analytics and also a free option for a click track or when I talk about this subject this has really given me insight into what people are looking for in relation to click tracking obviously I I use volume and I have no qualms about paying 300 dollars per month to use volume but in this case it’s you know it’s it’s clear to me that I should be talking about you know the free versions and the Google Analytics integrations the next tool I’m gonna discuss is a site builder now a site builder is such as click funnels helps you just build websites without knowing any programming now I’m a big advocate of click funnels I use it for my websites I’m I’m a huge affiliate for click funnels as well they have a great affiliate program it’s a great company overall and I use it quite a lot we we have a million visits to my sites every single month and we’re using click funnels to manage all of that traffic so click funnels is a great company if you don’t have programming skills or technical skill like I do I mean I don’t have those skills I suggest you use clickfunnels to help you run your internet business it’s a great option and there will be a link in the description of this video where you can sign up for clickfunnels if that’s what you want to use to build your websites so great option right there now the next set of tools is ad spy tools ad spy tools are pretty important the two tools I like the most or add beat which lets you look up a lot of a lot of different ads on display networks and native ad networks such as Google or Outbrain or whatnot everything except Facebook essentially but it’s very effective and their search features are amazing I’ve been using ad beat for a while another great ad spy tool is spyfu okay spyfu allows you to find google search ads very effectively and what I could do is I could simply search you know something like Tai Lopez comm and find where else they are advertising and what keywords they are showing up for okay so that’s very helpful if we’re doing we’re trying to find competitors or keywords to bid on lastest ad spy tool is social ad scout now social ad scout will allow you to see Facebook ads and it’s an ad spy tool specifically for Facebook ads as you see right here you can just spot a bunch of Facebook ads – to spy against there’s a very easy way if you if you don’t have swipe files for the affiliate program that you’re advertising you can go on social ad scout and find some find some ads from from competitors and copy those so you can advertise whatever product you want really great and effective volume is our next tool this is what I call deep analytics and this is a tool I use very often in my marketing to get deeper insights into my marketing campaigns so I can optimize my ads this allows me Baalim allows me to split test my landing pages it also allows me to figure out which landing pages are working with which adds and it automatically optimizes based on what’s going to make me the most ROI what’s gonna make me the most money it also allows me to get insight into what US states or what countries are the most effective it allows me to check out what is PS or IPS or devices or device models or device types are the most effective for my advertising to allow me to figure out whether to optimize a certain landing page experience or to change out my landing pages for a different country and a lot of other very advanced things that are really important to affiliate marketers such as myself who are doing big volume you don’t need a deep analytics tool unless you’re making over ten thousand dollars a month that’s what I tell people but after you’re making ten thousand dollars a month a deep analytics tool will help you take your marketing game to the next level by giving you better insights and the better allowing you to split test what you’re doing in your marketing so big fan of volume they helped me scale my business from doing fifty thousand dollars a month to five hundred thousand dollars a month and I just found this is kind of funny they actually have a quote for me here so volume contributed massively to my business growth from 1 million a year to three million a year it’s intuitive and user friendly giving me the ability to manage large sets of advertising data that’s pretty cool they’ve featured my quote on on their homepage I’m also friends with the owner so we hang out sometimes but he doesn’t really run the company anymore we just we just kind of go off and do fun things like I don’t smoke cigars and jacuzzis and stuff like that so that sounds really douchey so here’s the next program which is this is this is called a marketing automation program it’s called keep or Infusionsoft as it’s known here’s Infusionsoft through advanced automation and Infusionsoft is software really it’s a CRM that I use very often in my marketing to help me figure out you know sending emails to people sending texts to people sending you know I have a bunch of different marketing channels that I use in for my own product which is my six-week course called the super affiliate system this allows me to talk to all of my customers effectively and people in different stages of learning about my educational courses so great product it costs pricing I think it starts at about two hundred dollars per month it’s more of an advanced software for when you start building an email list MailChimp is great as a free program for email lists but Infusionsoft is really the next level once you start moving beyond email lists and doing other forms of marketing this really helps you manage you know attribution and all these other things that MailChimp MailChimp is just kind of a little tool whereas Infusionsoft is sort of a toolbox where you put all your tools and helps keep out all your different marketing channels organized the next marketing tool I’m going to talk about is call loop now call loop is something I like a lot this allows me to send SMS texts and also our VMs ringless voicemails to my customer so our VM ringless voicemail SMS text messaging is right there and this this is a great way to market if you have the phone numbers of your customers if it is you you should be sending them text messages you should be dropping them voicemails now don’t overdo text messages or voicemails people will get very annoyed I send about you know maybe one text message a week maybe one ringless voicemail week is kind of good on the annoyance scale you might maybe you send more maybe you send less Donald Trump sends me one text message five hours it’s kind of crazy he sends a lot of text trying to get more money out of me but the point being is this is a great cheap effective software that allows you to reach your customers in a very very very effective way and I can’t stress enough how effective SMS text messaging and ringless voicemail if you do indeed have your customers phone numbers so totally use this it’s four cents to send a text four cents to drop a voicemail on somebody’s phone so it’s cheap its effective and it’s easy so use it now another analytics program that you can use which is I just kind of consider foundational analytics is Google Analytics Google Analytics is right here you see is the base foundation for really all marketing analytics if you don’t have Google Analytics on your site you are missing out on a huge amount of data that is available to you so here we are in my site we see there’s I don’t know like a hundred and eighteen thousand people there’s 170 160 people on my site right now and it’s late at night okay so we have I mean I don’t know why so many people are on my website and it’s so late at night sounds kind of crazy but you can you can learn a lot about your customers you can see you know where they’re coming from where in the world they’re coming from you know thirty-five I mean this is kind of interesting only thirty five percent of the people that visit my website are from the US and we can also look at you know various other information you know how many people are using desktop computers versus mobile devices I can see you know I can also look at the demographics so let’s say I wanted to look at the demographics of my users I could say okay most of them seem to be kind of younger and then it’s kind of we have you know pretty even distribution of older people I can also see that I’m more popular among males than I am among females it’s about two-thirds male and one-third female now if you’re a female I highly suggest you visit my website to get this ratio more even but there’s a lot of other interesting information that you can gather from Google Analytics that can help you make marketing decisions again if I’m advertising on Google this will allow me to figure out what categories that my audience is in for instance in market segments is a really important category in Google AdWords now if you you can be an affiliate for my program this information is pretty helpful and we see that most of the users are in this category business services advertising marketing services which makes a lot of sense we can also see that these categories are pretty niche down these are pretty specific categories and these would be categories that we’d want to focus on categories like employment are broad so almost everybody’s going to be in them again the correlation might be off but this is all data that can help us be more effective at what we do which is advertising and marketing it gives us more data and that’s that’s the point of analytics is giving us more data more options available to us to really be specific and get the most bang out of our buck now we have three more tools to go through I know this has been a mammoth episode but I hope you’re sticking with me and learning some stuff here give this give this video a big fat like first of all if you are getting some value out of this because yeah I mean if you’re still here you are pretty crazy because we’re going through all these tools and and and also by the end of this video let me know what tool you like the most I’ll talk about that in a second now for photo editing what I use I use this I’ve been using this since 2009 I never took a course in photo editing I took some like you know I watched some videos online and it took some tutorial courses but I never actually took a formal course in video editing but I use Adobe Photoshop Photoshop is my preferred go to photo editor now photo editing is a super essential skill if you’re marketer or I find it very helpful it’s not super essential but it’s very helpful especially if you’re putting up ads that include images you can also impress family and friends and what-have-you but being able to edit photos has helped me a lot in my career as a marketer because it’s allowed me to be able to create advantages for myself that other people may not have it’s allowed me to make photo stand out more it’s allowed me to make things pop it’s I’d meet another layer of optimization that has been very helpful for me now photos have been moving towards video video is actually I’d say the new big skill in advertising back when I got started in advertising there was no video there was no way to advertise video back in 2009 so that brings me up to my next software online marketing software tool which is Camtasia Camtasia is so cool okay I’m a big fan of Camtasia it allows you to record your screen and capture video I’m actually using it for this video on YouTube right now isn’t that cool and it allows allows me to draw on my screen it allows me to highlight things it allows me to point to things and allows me to do all manner of cool doodads that allows me to share more stuff with the world now as an educator I’m on YouTube and I also have training programs you know I have my six-week training course and I also have an army of affiliates that want to learn how to better advertise and how to better market my my own products and part of the reason why a lot of people market my products is because I try to be a good teacher and show people how to market my products in the best way possible and to do that I need a very good screen recorder and video editor to share with people what I’m doing and how to market effectively on the computer so this helps out a lot and there’s a free trial of it if you are going into YouTube or if you are sharing things with other team members let’s say you have virtual assistants or whatever contractors Camtasia is a fantastic tool to help share stuff with them this brings me to my last tool and I’m actually gonna give one bonus tool on top of this which you’ll like and you’ll you’ll have to subscribe to my channel for the bonus tool nah not really but you just keep watching the video but zapier and this is an automation software zapier helps connect all of the different kind of tools that were work with google analytics or can help you connect slack with with SMS or all these different things that we’re using it can help piece together the puzzle if certain puzzle pieces don’t fit together zip year is really it’s like a one size fits all it’s it’s an essential thing to kind of mop up whatever whatever if MailChimp doesn’t connect with Infusionsoft correctly zapier will make it connect correctly so zapier is great at just connecting all of these marketing programs together and making sure everything in your business runs without you having to touch my business runs without me having to do anything at this point I didn’t I didn’t really do much in my business today but everything runs and everything runs without me having to worry too much about it because I use tools like Savior to keep everything connected now the one bonus tool that I’m gonna show you is a is actually a really cool one I just came across I totally forgot about it’s called gif iam this is how you make animated gifs very simple very effective and it’s a free gift maker I’ve gotten really big into gifts lately so these moving gifts um not gonna go too deep in that but if you enjoyed this video please give it a big thumbs up make sure if you want to learn more about online marketing and learn how to make money online you know make sure you subscribe to this channel I do affiliate marketing and by subscribing to this channel you will get a free course it’s ten videos on affiliate marketing it will show you from soup to nuts how you can get started and help you understand the business model so you can go out there on your own also I have my own course I have a six-week course on affiliate marketing showing a more advanced strategies and kind of longer you know takes a while to go through six-week course but basically we’re going through you know I’m going through advertising placement on these different ad networks also leave a comment what tool was the most useful to you okay once again comment below what tool was the most useful to you because when you comment what the tool was most useful to you I may make a video on going deeper into using that tool more effectively for my business and for your business so looking forward to seeing you in future videos thank you for tuning into this mammoth episode on Internet [Music]
